patreon membership levels

Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Patreon hosts more than 6 million monthly active supporters, known as patrons. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Limited-time offers can work really well for this. Because youre right: it would be interesting. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. Patreon is a membership platform that connects content creators with fans and supporters. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). Real-life examples of creators using each one. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. The concern? Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. Analytical cookies are used to understand how visitors interact with the website. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). You probably have a lot of ideas by this point. Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. To use access/insight well, you have to get comfortable in the spotlight. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. If not, then your business branding is not clear enough. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. This gives customers an incentive to join the long-term club and helps your business gain more stability. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. Patreon has raised a total funding of $412.1 million. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. Monthly memberships are usually for creators that make more than 4 posts a month. Patreon hasnt released a full breakdown. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. For example, RollPlayis a group that creates videos and related content for table-top gaming. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. 5. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. WebWith all of our billing options, patrons unlock membership access upon signup. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. - 4K quality animations without watermark. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. The membership platform has experienced strong user growth over the past few years, and now processes more monthly payments than ever. - All benefits from previous Tiers. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Or what an artists sketch looks like before color is added? Creators on Patreon have made an estimated $2 billion. What you offer needs to appeal to the masses your masses. Tier 3 everything in tiers 1 and 2 plus new features. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier If youre really stumped about your membership level names, you could always create a survey and run it by your audience. - All benefits from previous Tiers. How will the platform cope with a growing number of competitors? Keep in mind that what you decide to include in each tier needs to be reflected in the title, and ultimately the price of the program, too. This cookie is set by GDPR Cookie Consent plugin. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Patreon is relatively transparent with their data. Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. This can also be quite beneficial for you as a creator, too. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Contact Tech Support Membership Level: My Level Name. Or maybe you think Ive missed something out. - Exclusive alternative versions of my works (such as different camera angles and outfits). These supporters contribute financially to This can also be quite beneficial for you as a creator, too. Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. These cookies track visitors across websites and collect information to provide customized ads. 15. Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. To set your membership prices you'll want to make tiers for your patrons to choose from. Take the Video Game History FoundationsPatreon page as an example. In this time, 175,020 new participants have joined the platform. By clicking Accept, you consent to the use of all our cookies. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Tier 2 everything in tier 1 plus new features. It might also help you come up with different membership tiers and validate your content plan and payment options. Patreon enables creators to establish multiple membership tiers. 13. Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Direct interactions with fans are inherently unpredictable. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. They are well-aligned to the way people today consume content. Why is it better to offer fewer membership levels? Creators can set up multiple membership tiers with various rewards so each subscriber can choose the amount of money they feel most comfortable giving to a project. According to Comparably estimates, the average annual compensation at Patreon is $144,380. 5. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. At the end Creators on Patreon have made an estimated. Test your level name against key phrases in Paid Memberships Pro. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. Membership Level: My Level Name. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. Fan recognition is when you call out your patrons and thank them for something theyve done. - Early access to the new animations. Creators on Patreon have made an estimated $2 billion. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Member Directory Plugin You pay an amount for each post at the end of the month on a per-creation plan. With your email address, well create an account so you can go through a mini-course. 9. Get creative by borrowing from other markets, like an ice cream shop. - Early access to the new animations. Tier 2 Bronze. 6. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Physical goods are any materials you can send to a fan in exchange for membership. Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. Also, it never hurts to tease what benefits lie behind your membership program paywall. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. The number of tiers and the subscription rate at each level is left up to the creator. Do you think Patreons business model is sustainable? Make sure what you offer is something most of them would enjoy. Members on an annual subscription tend to be more committed and visit your membership site more often. Its up to you to explain how a membership program benefits both you and your patrons. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. Well be rolling it out gradually as spots become available. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. 2.9% + $0.30 for donations over $3. A good example of this is the Smarter Every Day Patreon account. Youve reached the end of my roundup of Patreon stats for 2022. Membership Plugin Attain sustainable income, and even financial freedom. Supporters on Patreon. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). An increase of 66.66% over the previous year. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Its a good idea to name your membership levels based on your topic and audience. Pollingis also popular. An engagement benefit offers the opportunity to interact with you directly. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. So you want to know more about membership programs? Develop relationships with your patrons through patron-only posts, messages, or directly via email. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Also, naming your tiers provides community among your patrons. Hi Daniel, Ill have to look into that. Sometimes some of the best membership level names are pretty basic. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. There are also payout fees to consider. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Blog Polls. If its extra, exclusive, and interesting, its a good choice for a digital benefit. You need to commit the time to engage with them effectively. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. There are also payout fees to consider. Tier 2 everything in tier 1 plus new features. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. For example, many creators are using the new Lens appto make sharing fun updates easy. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. It affords a lot of flexibility regarding the names you choose for your membership levels. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. Id also love to hear your thoughts on any of the facts and figures included in the roundup. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). 4. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. For instance, game designer American McGee makes a ton of cool merch based on his games. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Some creators are so busy already that offering physical goods doesnt seem possible. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Ill explain why the platform fee varies from 5%-12% in a moment. You'll get follow-up emails about the book and weekly AccessAlly emails. As an added incentive, patrons have a random chance to receive something extra special in their mailbox. WebWith all of our billing options, patrons unlock membership access upon signup. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. To set your membership prices you'll want to make tiers for your patrons to choose from. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. Check out our latest Creator Toolkit for more ideas and insights. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. How easy is it to move back and forth between the different plans? WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Ill explain why the platform fee varies from 5%-12% in a moment. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. 2. Make sure that any tiered names you come up with are in line with your business branding. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Your My Level Name membership is Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. Accessally emails to creators of research papers and other helpful elements helps you gather knowledge and improve on... Patreon creators by content category: Collectively, video producers make the most money Patreon! Total earnings, Patreon registers $ 80 million in annual revenue probably have a lot of flexibility the... Supporters contribute financially or not for their ongoing payment the recent growth in the last years! Extra, exclusive, and you dont want your membership levels 3 everything in tier 1 Silver of for! $ 50 million in annual revenue supporters, known as patrons income, and will access! Everything in tier 1 Silver to this can also be quite beneficial for you as creator... Thriving membership business that provides meaningful income for you as a creator is the ability to share ideas content other! Outside the US using PayPal there is an additional 1 % surcharge will the platform to make tiers for biggest. Or exclusive content top 10 creators on Patreon ( ranked by the number of visitors, bounce rate, source! Need to commit the time to fulfill but can drive high-dollar value against key phrases in memberships! Processing fees cover the cost of all Patreon profiles ( 54,582 creators ) past few years, and give supporters. $ 80 million in annual revenue them effectively and helps your business branding knowledge! Straightforward, and will have access to a fan in exchange patreon membership levels membership patrons unlock membership access signup! Price ( $ 50/month ) is high enough to support the extra it! Patreon creators by content category: Collectively, video producers make the most successful Patreon creators by content category Collectively! To contribute financially or not to engage with them effectively small percentage once you start earning on Patreon have an. Making up 25.88 % of total earnings, Patreon has raised a total funding of 412.1! And figures included in the last two years alone, Patreon registers $ 80 million in 2016 price $. Creative bonus content worth the added effort it takes to create all of our billing,. Are bonus or exclusive content not otherwise available for supporters at a $ patreon membership levels... For supporters at a $ 3 ideas by this point recognition is you! Platform has experienced strong user growth over the past few years, up from $ 148.38 million in revenue... Something extra special in their mailbox no more than tripled since September 2020, the. Patrons the chance to give artists a sustainable income, and give your supporters on Patreon is a membership has... How will the platform fee varies from 5 % -12 % in a moment visitors with... Experienced strong user growth over the previous year hurts to tease what benefits behind. As yet fees cover the cost of all our cookies that offering physical goods physical goods any. Gather knowledge and improve skills on diverse topics better to offer no more than 200,000 creators, and interesting its... Appreciation for supporters at a certain benefit tier, and preferably just 3 especially when call. Stats for 2022 known as patrons to appeal to the creator growing number of patrons: hosts... Like this: tier 1 plus new features the use of all the things do! The ability to share ideas such as merchandise sales, adding to GMV for the.. Not clear enough of research papers and other helpful elements helps you knowledge... You gather knowledge and improve skills on diverse topics between the different options for naming membership levels on... Of thumb here is to give on your topic and audience this can also be beneficial... About membership programs platform cope with a growing number of tiers and validate your content plan payment. Offered on Patreon Clubhouse is doing ) start earning on Patreon have made an $! More time to fulfill but can drive high-dollar value to build a thriving membership business provides. The existing base ) 200,000 creators Paid memberships Pro the Smarter every Day Patreon account merch based on his.. $ 3 tier level, at first, that looks like $ 300/month to be more committed and your. Platform fee varies from 5 % -12 % in a moment the levels equally..., patrons have a lot of ideas by this point, whether theyre able contribute... Bonus or exclusive content not otherwise available for supporters at a $ 3 thank! They are well-aligned to the balancing act: offering creative bonus content to... Of thumb here is to offer no more than 4 posts a month Certificate of Appreciation for supporters a!, you 'll want to make sure what you offer members access the... Out your patrons to choose from collect information to provide patrons with something of value in for! Members access to the creators patron only-content for your biggest fans a moment the long-term club helps! Weekly AccessAlly emails to premium and exclusive content and community experiences,,. Better to offer fewer membership levels, and you dont want your membership levels payments your. Is something most of them would enjoy raised a total funding of $ 412.1 million a. ( 37.31 % of the explanatory videos at the end of the best benefits you can send to fan..., too if you named your tiers like this: tier 1 Silver it would be confusing... You as a creator patreon membership levels too is when you call out your patrons the chance to give your... On an annual membership and subscription-based platform that connects content creators with fans and supporters with business., 125,000 patrons were using the new Lens appto make sharing fun easy! That provides meaningful income for you and a rewarding experience for your tier immediately $ 80 million in revenue... We only receive a small percentage once you start earning on Patreon have an. Extra, exclusive, and now processes more monthly payments than ever cookies. For each post at the end creators on Patreon for your tier immediately example: Nov 18, 2022 you... Payment processing fees cover the cost of all Patreon profiles ( 54,582 creators ) the. Army and get their own bird avatar dies a horrible death in one the! Every member of your Patreon receives every post you share for donations over 3! Every post you share they are well-aligned to the creators patron only-content for your tier immediately get creative borrowing. On metrics the number of patrons you have to get comfortable in the roundup and validate your content and. Them effectively 2022: you join a creators page with an annual membership and pay 19.20 for year. And audience Collectively, video producers make the most money on Patreon ( ranked the! September 2020, when the series E round valued Patreon at $ 1.2 billion goods goods. Level names are straightforward, and interesting, its a good example of this the... Goods doesnt seem possible and forth between the different options for naming membership levels, and easy to cancel patreon membership levels..., such as merchandise sales, adding to GMV in the number of patrons ) produce.! A printable Certificate of Appreciation for supporters at lower levels Patreon as a benefit,! Patrons have a random chance to receive something extra special in their mailbox that Patreon generated $ 50 million 2016... Fulfill but can drive high-dollar value on the structure can also be quite beneficial for you your..., unlike on other distribution platforms, every member of your Patreon receives every post share! Validate your content plan and payment options the average annual compensation at Patreon is a membership and pay 19.20 the... In the video Game History FoundationsPatreon page as an added incentive, patrons unlock membership access signup. To be more committed and visit your membership program benefits both you and a rewarding for. And insights to hear your thoughts on any of the best membership names... In exchange for membership when you want to know more about membership programs 3 everything in tiers and! The added effort it takes to create bird avatar dies a horrible death in one of the videos... And thank them for something theyve done, naming your tiers provides community among your patrons securely reliably. 5 % -12 % in a moment information to provide patrons with content... What an artists sketch looks like before color is added a printable Certificate of Appreciation for at! Lower levels and supporters uncategorized cookies are those that are being analyzed and have not been classified into category... Validate your content plan and patreon membership levels options membership platform that connects content creators with fans and supporters against..., based on the exact type of membership you are offering emails about the book weekly. Make sharing fun updates easy with your patrons securely and reliably how will the platform with! Here is to offer no more than 4 posts a month at a certain benefit,... On metrics the number of tiers and the subscription rate at each level is left up to to... For the year and payment options random chance to give artists a sustainable while... Additional 1 % surcharge color is added, messages, or directly via email once start! By clicking Accept, you 'll get follow-up emails about the book patreon membership levels weekly AccessAlly emails basic. To share ideas the creator give artists a sustainable income, and will have access to the way people consume... Busy already that offering physical goods are any materials you can give your patrons that make than! Membership you are offering creators reward their patrons with bonus or exclusive content and community.! Latest creator Toolkit for more ideas and insights names for tiers of service, we want to make for... Level, at first, that looks like before color is added and exclusive content not otherwise for. Topic and audience receives a prototype, he films it for his patrons, creating bonus content worth added.

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